News ? RISMedia
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Don?t Be That Person With Email Marketing
Good agents know that it?s essential to connect with their audience, keep them engaged and provide helpful content that resonates. Great agents actively nurture their sphere of influence through email marketing. There are definite dos and don?ts for email newsletters. It?s frustrating to put time and effort into an email blast that goes unopened. DO…
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Foreign-Born Households Less Likely to Own Homes, More Likely to Be Cost-Burdened
In a new study by LendingTree, researchers analyzed home occupancy and homeownership data of immigrant and foreign-born communities across the nation?s 50-most-populous metro areas. Specifically, the data looked at which places have the highest share of homes owned and occupied by those born outside of the country, the study showed. Key findings Those born outside the…
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Mortgage Application Payments Jumped 8.8% to $1,889 in April
Homebuyer affordability decreased in April, with the national median payment applied for by applicants rising 8.8% to $1,889 from $1,736 in March. This is according to the Mortgage Bankers Association’s (MBA) Purchase Applications Payment Index (PAPI), which measures how new monthly mortgage payments vary across time?relative to income?using data from MBA?s Weekly Applications Survey (WAS).…
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Coldwell Banker Announces New VP of PR and Corporate Communications
Coldwell Banker Real Estate has announced that Roni Boyles has been appointed vice president of public relations and corporate communications. In her new role, Boyles will oversee a multi-talented in-house team of PR and communication professionals as well as agency partners as they work to further the brand?s goals and support Coldwell Banker?s network of…
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CENTURY 21 Announces New Affiliate in New York State
Century 21 Real Estate has announced a new affiliate, CENTURY 21 One Realty, in the central and upstate New York region. The 25-agent office will be led by David Paciello and operates from three local offices. ?We had many leading companies wanting us to affiliate with them, but at the end of the day, of…
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Guaranteed Rate Signs Multi-Year Agreement with Fiesta Bowl
Guaranteed Rate has announced that it has extended its role in a multi-year agreement with the Fiesta Bowl Organization to continue the Guaranteed Rate Bowl for the next four years. In the inaugural matchup in Phoenix on Dec. 28, 2021, the Big Ten?s Minnesota Golden Gophers defeated the Big 12?s West Virginia Mountaineers, 18 –…
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Will Open Houses Become Obsolete?
For decades open houses have been a staple in real estate, offering aspiring home buyers a window into what the market offers. While the boom of tech and innovation have caused some to question the practice’s viability, many still believe it?s a worthwhile investment for agents and clients. “Even in an age where we can…
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Downward Trend in Pending Home Sales Persists in April Under Mortgage Rate Surge
The runup of mortgage rates continues to deal a blow to the housing market as April saw another decline in contract signings, according to recent data from the National Association of REALTORS® (NAR). NAR’s Pending Home Sales Index (PHSI), a forward-looking indicator of home sales based on contract signings, fell by 3.9% last month?dipping to…
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Mortgage Rates Continue to Decrease
The 30-year fixed-rate mortgage (FRM) averaged 5.10% this week, a decrease for the second week in a row, according to the Primary Mortgage Market Survey® (PMMS®) released by Freddie Mac Thursday. Key findings: 30-year fixed-rate mortgage averaged 5.10% with an average 0.9 point as of May 26, 2022, down from last week when it averaged…
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Majority of Homeowners Would Rather Make Home Improvements Than Sell
While the housing market may be hotter than ever, most homeowners prefer to fix their homes rather than put them on the market, according to a new survey out this week from LendingTree. According to the findings, 72% of homeowners would rather tackle home improvement projects than list their home. LendingTree surveyed 1,000 homeowners about…
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